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Why we're here

[ * ]

We love the game of business.

At its best, business is an act of imagination.

Seeing something that doesn’t exist yet. Spotting value where other people see the obvious. Making connections no one else is making.

Taking a bet on what could be.

Fortnightly Letter/No Fluff

Join The Wild Side.

A fortnightly hit of business, brand and culture for the believers.

© The Wild Ones - Strategic Rigour + Imagination

business, but wilder *

The Wild Ones

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Design by WOB Studio Build by Haley Withers
Hands form a finger gun gesture

“VCs aren’t looking for good founders , they want the freaks.”

Sophia Amoruso

Swap VCs for customers, retailers, investors, media or partners and the point still stands.

We’ve all seen enough versions of the same thing.

We want the people building something we haven’t quite seen before.

These are our people.

We named the business after them.

  1. Woman holding a mug in a living room

    Emma Holland

    [ Hates a personal brand shoot ]

    The Founder

    Hello, I’m Emma. Founder & Chief-doer of All Things.

    I spent 25 years solving commercial problems through strategy, culture and imagination for the big guys.

    Agency-lifer. London, Singapore and Shanghai. A career over three acts.
    Get in touchGet in touch
  2. Woman drinks from a mug while reviewing materials on a table

    Emma Holland

    [ Enjoys coffee and ideas ]

    The Founder

    Those Three Acts...

    Saatchi & Saatchi gave me the foundations of serious brand building. And parties.

    Naked taught me to unlearn the rules, look sideways and find the uncommon opportunity.

    Flamingo pushed me further upstream: cultural intelligence, innovation and commercial strategy.
    Get in TouchGet in Touch
  3. Person gestures over annotated documents and brochures spread across a table

    Emma Holland

    [ Prints everything out ]

    The Founder

    Different categories. Different problems. Different ambitions.

    That eclecticism trained me to think differently.

    I rarely believe the best answer is sitting inside the category everyone else is staring at. The interesting value appears when you widen the lens, connect unexpected things and imagine what doesn’t exist yet.

    I’m building The Wild Ones as a solo mum with very expensive tastes, so I also know how it feels when something actually has to work.
    Get in touchGet in touch

The Wild Ones Manifesto

A cult? Maybe.

*Definitely not an Agency.

  1. 01

    Business ownership can create extraordinary freedom, wealth and possibility.

  2. 02

    Imagination is a serious business skill.

  3. 03

    Interesting people should build interesting businesses.

  4. 04

    The uncommon move usually starts as an uncomfortable one.

  5. 05

    AI can have the admin. Never the ideas.

The Wild Ones BTS

[ * ]

I never wanted to build another agency machine, so I am the strategy team.

Around me is a brilliant network of specialist thinkers and creative minds who come in when the work needs them.

Cultural foresight from Canvas8. Innovative research from Studio Outlier. Plus my girl crew of designers, filmmakers, photographers, art directors, publicists and growth specialists.

Together, we’re a messy little family.
2026