FEMINIST BUSINESS
following the rules has never made a woman rich, fulfilled, or free.
We’re building businesses in erratic, divided, economically uncertain times.
The old playbooks - growth hacks, plug & play funnels, visibility at any cost - no longer work.
Women also want more than economic freedom. Business can be a vehicle for profile and platform, creative expression and personal stretch.
None of that comes from hustling harder or being excellent. It comes from strategic rigour, the right creative leaps and absolute intention.
5 PRINCIPLES OF FEMINIST BUSINESS
5 PRINCIPLES OF FEMINIST BUSINESS
Feminist business isn’t about who runs it — it’s about HOW it’s built.
Our work is anchored in five principles that run through every strategy, brand and founder we work with:
01 | PROFIT AS AGENCY
Financial freedom creates choice and exchanging time for money is not it.
02 | VOICE AS VALUE
Visibility means nothing without a purposefully disruptive point of view.
03 | GROWTH WITH INTEGRITY
Scale should build value, generously, not just take it.
04 | PERSONALLY EXPANSIVE
A business that stretches you and lights fires, rather than putting them out.
05 | ROOM TO PLAY
For evolution, stretch into new spaces, innovation and reinvention.
WHETHER CREATING, REPOSITIONING, SCALING OTR REIMAGINING
Our work moves between three spaces — each designed to stretch you and your business in a different way:
Meet the Team
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IN THE STUDIO
We work with founders to reimagine the next chapter of their business - to expand their ambition, define their difference, and shape strategies that compound in value.
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IN THE SOCIETY
We think collectively. It’s where the restlessly ambitious come for perspective, provocation and cultural intelligence — a space to stay sharp, brave and in the stretch.
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IN THE SCHOOL
We teach the frameworks that make all of this possible - so more women can build businesses that are valuable by design, not accident.
THE BRAINCHILD OF EMMA GAGE. BRAND STRATEGIST, RESTLESSLY AMBITIOUS FOUNDER & SOLO PARENT.
“in a world trying to keep women busy, the wild ones Is the BIG-THINKING ANTIDOTE.“
I care about this work as a brand strategist, as a founder, and as a restlessly ambitious solo parent.
I’ve spent over 25 years shaping brands and innovation projects for names like Nike, Google, L’Oréal, Netflix and The British Government — and the last five helping female founders build the next generation of high-value, culture-shifting businesses.
I’ve seen what happens when women build power on their own terms and what happens when they don’t.
The world sells women “three-step roadmaps” and quick wins.
What we actually need is space to think bigger, to play with ideas, and to activate with full strategic intention.
Spend time with our
Want to dig deeper into how this philosophy plays out in practice?
Start with The Million Dollar Brand Playbook
Or, if you’d rather listen, my short audio dispatch: Hey 2025, WTF Is Going On? for some cultural commentary and a rallying cry.
THE FUTURE OF BUSINESS IS FEMINIST.
It’s sharper, smarter and wildly more human.
We’re designing it — in The Studio, The Society and The School.
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