following the rules has never made a woman rich, fulfilled, or free.
We’re building businesses in erratic, socially divided, economically uncertain times.
Following the old playbooks no longer works — nor does playing it safe, or being the “better” version of what’s already out there.
Feminist business is high-profit, high-integrity and full of disruptive firepower. It’s an opportunity to build differently — from clarity, conviction, and cultural intelligence.
WHAT WE BELIEVE
WHAT WE BELIEVE
Feminist business isn’t about who runs it — it’s about HOW it’s built.
It rejects extraction, exhaustion, and imitation — and replaces them with systems that value intelligence, freedom, and longevity.
Our work centres on five principles:
01 | POWER, REIMAGINED.
Direction over dominance. Leadership that multiplies others.
02 | PROFIT AS AGENCY.
Money isn’t the enemy — it’s the engine of autonomy and choice.
03 | WORK THAT EXPANDS YOU.
Your business should stretch you creatively, not deplete you emotionally.
04 | VOICE AS VALUE.
Visibility means nothing without a point of view. Voice is your leverage.
05 | GROWTH WITH INTEGRITY.
We scale through focus, originality, and coherence — not replication.
IT MATTERS TO ME AS A BRAND PRACTITIONER, AS A FELLOW FOUNDER AND AS A RESTLESSLY AMBITIOUS SOLO PARENT.
in a world trying to keep women busy, the wild ones Is the antidote.
I care about this work as a brand strategist, as a founder, and as a restlessly ambitious solo parent.
I’ve spent over 25 years shaping brands and innovation projects for names like Nike, Google, L’Oréal, Netflix and The British Government — and the last five helping female founders build the next generation of high-value, culture-shifting businesses.
I’ve seen what happens when women build power on their own terms — and what happens when they don’t.
The world sells women “three-step roadmaps” and quick wins.
What we actually need is space to think bigger, to play with ideas, and to activate with full strategic intention.
VISIBILITY GETS YOU SEEN. STRATEGY GETS YOU FUNDED
WATCH “EXPENSIVE” THE KEYNOTE
EXPENSIVE is our philosophy for building valuation — not just attention.
It’s how we turn ideas into equity, and ambition into agency.
When women learn to think, price, and position expensively, everything changes — their brands, their bank accounts, their boundaries.
DESIGNING THE NEXT WAVE OF FEMINIST BUSINESS.
in the studio, the society & the school.
Strategic positioning that carves out your high-value space and stretch.
Business models + IP systems that give you leverage, not labour.
Brand worlds that blend story, system, and substance.
Activation roadmaps that scale with power, clarity, and cultural fire.
We work with founders ready to claim their next chapter — with intention, depth, and audacity.
Spend time with our
THE FUTURE OF BUSINESS IS FEMINIST. IT’S SMARTER, SHARPER AND WILDLY MORE HUMAN.
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