WE ARE THE WILD ONES

The world is full right now.

FULL OF PERFECTLY EXECUTED, highly visible, COMPLETELY FORGETTABLE BUSINESSES.

Every category has ten versions of the same thing. AI is producing eleven more by Thursday. The window for building something genuinely different is wide open. But it requires a different instinct.

In a world filling up with AI-generated sameness, interesting is strategic.

BOOK A CONVERSATION

“This is the work that enabled me to pitch to a room full of investors and walk away with a high-profile celebrity backer and an opportunity to break into the US.”

Our Work Together:

Strategic Reimagining of an established business. Positioning and brand, Business model, IP & assets, Messaging and brand activation.

Serial Entrepreneur

Joanna Hamilton

we build differently.

I built this for the founders who already know they're playing a different game.

EMMA HOLLAND. FOUNDER.

I spent 25 years inside the world’s most valuable businesses. Nike. Google. Adidas. Disney.

They aggressively reject the category roadmap. They build stretchy, high-value brands that claim space rather than compete for it, with commercial models to match.

They build brand like it's the most valuable thing in the business. Because it is.

MORE ABOUT EMMA

WHO WE WORK WITH

WE WORK WITH FOUNDERS BUILDING FOR THE LONG GAME

The track record is there. The ambition is there. What they need is the thinking to match it.

Join the women inside the society

LUCY SHERIDAN

personal brand, uk
From: Recognised authority in a tightly defined niche To: Scalable platform with room to expand
Moved beyond a position that was limiting growth. Expanded into a broader, more valuable space. Restructured the model to support higher-value work and new opportunities.
A business no longer constrained by its original niche. Expanded audience, revenue potential and partnerships.
A personal reinvention.
CORRIN ARASA

Founder, PATINA, NYC
Repositioned the business beyond its category. Expanded the model to unlock new revenue pathways and long-term optionality. Built a founder platform to extend influence and opportunity.
A stronger market position. A business structured for growth and future exit. A founder no longer constrained by the original model.
Not more visibility. A different trajectory.
JESS JORGENSEN

Founder, SPORESIGHT, UK
A powerful, unconventional idea without a clear business structure To: Category-defining brand and commercially viable model
Turned an unconventional idea into a structured business. Built the brand, platform and commercial model in tandem. IP and assets, personal brand and business brand created together.
A fully formed business with clear direction and value. A platform designed to scale and attract opportunity.
An agency concept. Future-proofed.
CONNIE MCINNES

Founder, R-STUDIOS, CANADA
From: Multiple successful studios operating independently To: Unified masterbrand with scalable IP
Unified the business under a single brand and philosophy. Supported a funding round with the Canadian government. Created the playbook for geographical expansion. Built a proprietary class concept as licensable IP.
A clear path to scale. New revenue through licensing. Commercial potential exploded well beyond the original footprint.
SEDGE BESWICK

PERSONAL BRAND, UK
From: Scattered portfolio, multiple directions, unclear proposition To: Unified personal brand with a single strategic thread
Brought together everything she does, believes and stands for under one coherent position. Built the thought leadership platform and commercial architecture around it.
Not a simplification. A clarification.
When the positioning is right, the right opportunities find you.
ALICE MERRIMAN

Founder, Dukes Boots, UK
From: A powerful idea without a business around it To: Investment-ready brand built to claim premium territory from day one
Built the complete brand world from scratch. A high-value cultural story, a distinct aesthetic position and a funding pitch designed to open the right rooms before a single boot was sold.
Not built to launch. Built to last.