Strategic Rigour + Imagination

A strategy and ideas studio for the Valuable Freaks who outperform the market.

Fortnightly Letter/No Fluff

Design by WOB Studio Build by Haley Withers

Strategic Rigour + Imagination

A strategy and ideas studio for the Valuable Freaks who outperform the market.

The New Era of Ideas

Anyone can start, launch and build. We’re here for the outliers.

AI has levelled the playing field, right down to the floor. It’s cracked open opportunity, and opened the floodgates with it. Now every founder, builder and entrepreneurial leader is fighting for the same scraps of attention.

The value has moved upstream: to the idea, the space you claim, and the nerve to be different on purpose.

The Studio

Two women sitting on a bench, smiling and holding smartphones

What the wild ones say

"Working with The Wild Ones has put our business on a different plane. They've become trusted partners in all of our commercial projects."
“This is the work that enabled me to pitch to a room full of investors and walk away with a high-profile celebrity backer and an opportunity to break into the US.”
“There’s no one else I’d trust with my brand. Reimagining a decade-old business has changed everything. The fire is back baby.”

Not an agency more of a strategic coven of creative minds.

Founded by Emma Holland on the back of over 25 years solving commercial problems for some of the world’s most innovative businesses.

Brands including Nike, Disney, Netflix, Unilever, Coca-Cola, L’Oréal and the UK Government via agencies like Saatchi and Saatchi, Naked and Flamingo.

Having seen the agency model from the inside, she built something different. The studio is built around founders, builders and entrepreneurial leaders. We go deeper with fewer. Nothing is off the shelf. And we’re selective about the challenges we take on.

Upstream strategy. Big ideas. Deep partnerships.