Here’s the quote that changed how I see every brand problem:
“I want to be different… just like my friends.”

They didn’t set out to “build a brand." Maybe they started freelancing. Or they tried something on the side. They followed what felt natural and one day, they had a business.

The world’s most valuable brands are masters of reinvention, leverage and the art of the stretch.

In the current world of influence and social currency, the art of Personal Branding is having a real moment.  Everyone from content creators to entertainers, corporate leaders to entrepreneurs, are talking about it, because, influence = success. Right?

We're all out here trying to position our business for difference and to stand out in categories that are full-to-bursting.

If I see one more article, social post or email on what Taylor Swift can teach entrepreneurs about the power of being ‘AUTHENTIC’ 🤮 I will weep.

This week I’ve been reflecting on the mission behind the business.

Whatever 'category' you see yourself in, there are hundreds of conventions that just become the norm. Unconsciously how things are done.

The world of online business has done brilliant things for women especially… starting and scaling businesses, building freedom, giving themselves autonomy and choices. I’m here for all of that..

Everyone thinks they’re opinionated, until they start a business. Then they start second-guessing everything.