The Rise (& the Problem) of Being an Accidental Entrepreneur

Here’s what it costs brilliant women.

A lot of my clients are "accidental entrepreneurs".

They didn’t set out to “build a brand." Maybe they started freelancing. Or they tried something on the side. They followed what felt natural and one day, they had a business.

Today they have a business bringing in a good income, some have 8 figure valuations. But they still feel it's a bit "accidental" and they probably don't identify with the title of entrepreneur.

That's because they’re not actively trying to disrupt anything. They’re just quietly brilliant at what they do and they’ve built something real , probably by outworking everyone around them. Some of them put it down to luck.

We refer to this as "The Disruption Gap".

It’s the invisible line between women doing brilliant work and women building high-value brands that shape their industries.

It keeps them in the weeds of the work, or struggling to understand their value when they're not.

It stops them from pitching themselves, from having a voice and a profile beyond their business. From the scale, the impact and sometimes from the chunky valuation and exit.

It's the reason The Wild Ones exists.

To help women build something strategically disruptive - a business and brand powered by original thinking, by an intentional strategy, by IP, by a point of view that breaks category rules and creates new value.

Just like the most valuable consumer brands in the world; you don’t get there by being more useful. You get there by creating something valuably different.