Where strategy becomes visible

THE IP STUDIO

We take the spine of your brand strategy and turn it into the assets, experiences, and creative that make it land — in culture, in market, in people’s hands.

Led by Emma, powered by a curated circle of world-class female creatives, The IP Studio delivers:

  • Messaging systems & brand worlds

  • Founder films, pitch decks & content ecosystems

  • Podcasts, event platforms & experiential campaigns

  • Visual identities, websites & editorial strategy

  • Book proposals, Keynote talks…

  • Customer experience design, internal communications

Because a big-thinking strategy needs full-force activation.

OUR WORK IS TYPICALLY WITH POST-STRATEGY FOUNDERS

right now we’re building

Stay tuned to see the final outputs very soon…

  • CHANGE-MAKING COLLATERALS

    Launching a new identity, podcast platform, and events series for a food industry changemaker — designed to shift conversations at a cultural level.

  • BUILDING THE CULT

    From community to cult: designing symbols, rituals, belief systems, and collaterals that turn belonging into brand power.

  • STARTING THE MOVEMENT

    Creating a visual identity, redefining how science is represented, and building an editorial strategy to ignite a movement.

  • ELEVATED SOCIALS

    Turning an Instagram presence into a Services95-inspired editorial platform — with strategy, copywriting, and creative properties that amplify influence.

  • DESIGNING CLIENT EXPERIENCE

    Creating the full journey for an immersive, transformative retreat — from sensory cues to narrative arcs.

 

The Black Book + The Big Picture

After 25 years in advertising and communications — across London and Asia — Emma has built a killer black book. The kind of talent you want in your corner when it’s time to make an idea real.

But this isn’t about calling in a designer or copywriter and hoping it lands. It’s about keeping the strategy front and centre — so whether we’re building with words, pictures, or experiences, everything points back to the big idea.

We think about activation holistically: every single thing you do in your business is a way to land the idea.

 

“THIS WORK IS proper brand magic. At this point I’ve handed my brand over to Emma. It’s going to be bloody epic.”

JO SWEENEY. ENTREPRENEUR. SPEAKER. ENERGY MASTER.

WE OFFER TWO PATHWAYS - BOTH INTIMATE, INVITATIONAL AND ANCHORED IN ACTION.

HOW WE WORK IN ACTIVATION

There’s no one way this plays out — but it’s always strategic. We can:

  • Take it on end-to-end — leading the activation and bringing in the right creative or executional talent from our network.

  • Work alongside you — helping you find the right people, being your sounding board, and feeding back to keep the execution on-idea.

  • Develop deeper creative strategy — from naming and concepting to creative briefs that set your executional talent up for brilliance.

Whether it’s a single launch or a full creative ecosystem, the strategy stays in the driver’s seat — and the execution matches the ambition.

SEND US A BRIEF

If you’ve got a strategy that’s ready to be made visible — or you want the right brains on how to bring it to life — we should talk.

Send us the outline, the ambition, or even just the hunch you’ve been circling. We’ll help you shape it, scope it, and assemble the team to make it happen.

The brief is just the start.