Where Feminist Strategy Meets Commercial Firepower
THE STUDIO
WE BUILD EXPENSIVE BRANDS
High-profit. High-opportunity. Built to stretch.
At The Wild Ones, we treat brand as a power source — the engine that fuels every part of a business.
A feminist approach means we build power differently: not through dominance or scale at all costs, but through clarity, value and creative intelligence.
We create expensive brands — high in profit, high in possibility.
Because when your brand holds more meaning, it can hold more growth.
“IF YOU WANT TO SUPERCHARGE YOUR BRAND AND BUSINESS, THERE’S NO BETTER ALLY THAN EMMA. MY WORK WITH THE WILD ONES HAS TRANSFORMED ME AS A FOUNDER AND THE BUSINESS .”
KATE CAWLEY - FOUNDER, SPEAKER, SUSTAINABILITY ADVOCATE - FUTURE FOOD MOVEMENT
OUR PHILOSOPHY
Brand strategy isn’t polish, it’s power.
Most founders are stuck inside the system they’re trying to change.
They plan incrementally, think in silos, and design for now instead of next.
Our work breaks that pattern.
We combine strategic rigour with creative provocation — the discipline of business strategy and the freedom of creative imagination.
HOW WE
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STRATEGIC RIGOUR
We define the stretch: ambition, equities, market gaps, and opportunity space.
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CREATIVE PLAYGROUND
We bring in cultural intelligence, outside-of-category inspiration, and ‘what-if’ thinking to spark disruption.
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ACTIVATION
We land it through narrative, naming, IP systems and commercial planning that turn ideas into traction.
“THIS WORK IS proper brand magic. Emma has WORKED WITH ME TO distil 4 years of complex scientific training and over 15 years of private practice, into models, messaging and IP that feel wildly different and fresh. At this point I’ve handed my brand over to Emma. It’s going to be bloody epic.”
JO SWEENEY. ENTREPRENEUR, SPEAKER, ENERGY MASTER
the world doesn’t need more brands, it needs braver ones
Too many businesses optimise for short-term attention instead of long-term value.
They accept inherited -and sometimes dysfunctional - business models and incremental growth.
We work in ecosystems — connecting product, platform, customer experience and design worlds around one clear story of worth.
That’s how a brand stops being marketing, and starts becoming momentum.
“Working with Emma was a turning point for me and my business. She gently peeled back the layers of practicality and fear that had been clouding the vision. What emerged was something bolder, more expansive, and truer than I’d previously dared to articulate.”
LAURA SAWYER. FOUNDER - THE DETAIL. CREATIVE DIRECTOR, SOCIAL ENTREPRENEUR AND PROPERTY DEVELOPER
01 | Project Sprints
Self-contained, high-momentum sprints. Always bespoke.
For founders who need clarity fast or want to unlock new opportunity.
Typical briefs include: positioning, opportunity mapping, narrative or naming, personal brand systems, editorial or campaign direction.
Investment From £6,000 + VAT
02 | the Reimagining
For brands entering their next era — scaling, merging, or rewriting their story.
3–4 months of deep strategy, narrative design and activation planning.
Investment From £15,000 + VAT
03 | Wild Inside
Fractional brand leadership for 2–3 businesses a year.
6–12 months of embedded oversight across brand, comms and creative execution.
Investment From £3–5k / month + VAT
“Working with Emma was a turning point for me and my business. She gently peeled back the layers of practicality and fear that had been clouding the vision. What emerged was something bolder, more expansive, and truer than I’d previously dared to articulate.”
LAURA SAWYER. FOUNDER - THE DETAIL. CREATIVE DIRECTOR, SOCIAL ENTREPRENEUR AND PROPERTY DEVELOPER
You don’t get a process. You get a partner.
I’m all-in — voice notes at midnight, fresh frameworks on a Monday morning, Post-its everywhere.
I get under the skin of your business until I can think like you and further.
I see things others miss: the invisible value, the unrealised opportunity, the parts of your story that want to expand.
That obsession is what moves the work from smart to seismic.
You’ll feel it — in the questions I ask, the references I pull, the way we move between commercial logic and creative instinct.
It’s collaborative, fast, alive — strategy as creative direction, creative direction as momentum.
You don’t just work with me — you tap into a network of exceptional creative talent
Designers, writers, researchers, producers and innovators — each hand-picked and directed under my strategic eye.
It’s boutique-level intimacy with agency-level impact.
Every output stays true to the strategy that started it.
A FLAVOUR OF RECENT WORK
We partner with founders who want to create something original, scalable, and culturally alive.
Over the past few years, we’ve built brands across wellness, beauty, performance, design, and food systems — from early-stage pivots to multi-million expansions.
BIG-THINKING STRATEGY IN THE WILD
BIG-THINKING STRATEGY IN THE WILD
AGENCY CREATION · SPORESIGHT
Future-facing foresight studio built for purpose and profit.
Jess came with a decade of big-brand experience and a fascination with the culture of mushrooms — but no clear commercial model.
Together, we defined Sporesight’s category, built its IP engine, and positioned it as a “Future First” studio — a feminist, future-literate brand ready for scale.
Type: Brand Creation + Business Model
Outcome: New category, IP system, and launch.
Check out Jess’s work with Sporesight.
“EMMA I’M LITERALLY CRYING RIGHT NOW - THIS IS SO PERFECT, EVERYTHING I EVER WANTED AND MORE.“
JESS JORGENSEN. FOUNDER - SPORESIGHT. CULTURAL FUTURIST. MYCOPHILE.
REIMAGINING A PERSONAL BRAND · LUCY SHERIDAN
From personality to platform.
Lucy’s business had grown, but her story hadn’t caught up.
We rebuilt her positioning, offer architecture and commercial model — creating a sharper, more scalable foundation for the next era of her work.
Type: Brand Reimagining
Outcome: Unified personal brand under True Line.
Check out Lucy’s new work with True Line.
“THERE’S NO ONE ELSE I’D TRUST WITH MY BRAND - REIMAGINING A DECADE-OLD BUSINESS HAS LITERALLY CHANGED EVERYTHING. THE FIRE IS BACK BABY .”
LUCY SHERIDAN - SPEAKER, AUTHOR AND PERSONAL DEVELOPMENT ADVISOR
Scaling a Service Brand · Confidential Gym Chain
High-growth meets high coherence.
A multi-site fitness brand scaling fast but losing focus.
We built a unifying strategy — positioning, offer architecture and comms ecosystem — to connect every touchpoint under one identity.
Type: Growth Strategy + Brand Architecture
Outcome: Clear narrative, commercial alignment, room to grow.
CONSULTANCY PLACES ARE LIMITED AND APPLICATIONS ARE REVIEWED QUARTERLY
READY TO REIMAGINE?
This is the work that changes everything.
Because the right strategy doesn’t just grow your business — it changes how you see what’s possible.
WANT TO START SMALLER?
Power Sessions — 90 minutes to unlock clarity and direction.
For founders who want to test an idea, sharpen their positioning, or define next steps before committing to a full project.
You’ll leave with a clear diagnosis, strategic direction and one-page summary of recommendations.
Investment: £650 + VAT for UK businesses / Members of The Wild Society receive a reduced rate of £500.