A 4-week strategic supercharge for founders ready to reposition, relaunch or go bigger

THE REFRAME

You know your next chapter has to be a disruptive power move

But you’re circling the idea, not landing it. Maybe the current brand no longer fits.
Maybe you’ve outgrown the positioning, the pitch, the platform.
Maybe you’ve got all the ambition, but no architecture.

That’s what The Reframe is for.

a focused, high-touch sprint to land the single most powerful idea inside your business — and build the strategy to support it.

We’ll co-create a sharp, IP-led, market-ready positioning that gives your message teeth, your business stretch, and your brand serious cultural weight.

It’s short — but catalytic. And it changes everything.

“It’s proper brand magic. Emma has distilled 4 years of complex scientific training and over 15 years of private practice, into models, messaging and IP that feel wildly different and fresh. At this point I’ve just handed my brand over to Emma. It’s going to be bloody epic.”

JO SWEENEY. ENTREPRENEUR, SPEAKER, ENERGY MASTER

THIS IS FOR the founder who’s circling a next-level move

→ Pivoting or repositioning
→ Launching a new product, platform or brand
→ Scaling with intention — and needing a stronger strategic engine behind it
→ Sitting on raw IP with no clear way to package, pitch or power it

You want traction, not templates. Thought-partnership, not tactics. And a plan that actually feels like you.

Some Examples of Recent Projects

  • Repositioning for an agency working at the intersection of: Music Industry X Brands X Social Impact. Taking them from an agency who care, to one with a disruptive voice, ready for stages and the business model to force change.

  • What do you do when you run a successful agency that no longer needs you day-to-day? Create a mission-driven personal brand strategy: concept a podcast, events series and a Substack ready to engage and to lobby.

  • Took a Gym business with 5 successful studios and future-proofed the brand, ready for massive scale (50 studios) and an 8 figure exit: Brand strategy + direction on space design, customer experience, internal culture, marketing, social impact and an investor deck.

  • Brand repositioning and personal-stretch for the Founder. From 'edgy business coach' playing from the online playbook, to the creator of a movement for activated women: Speak-easy events, a Zine, fresh visibility strategy and a plan for scale beyond her.

  • She came with a passion that felt a little random and a killer consulting skillset. So we built her a future-facing agency model. A brand actively positioned for change and a full-stack strategy: market POV, proprietary IP, revenue pathways, and a visibility system that signals category leadership.

  • A brief to reinvigorate a personal brand, to take it from 'respected and quiet' to 'visionary and visible.' We've made the original business self-contained, created 3 further businesses and a personal brand revenue stream.

  • We could have positioned this founder - working in emergent wellness wellness - with an expert-visibility strategy. Instead we doubled down on the creation of IP, experiential products that are also marketing and creation of a beliefs-led cult.

inside the reframe

inside the reframe

What you get

→ 90-min Deep Dive: founder ambition, IP mapping, audience psychology
→ White Space Research: we identify your cultural and commercial opportunity
→ Positioning Frameworks: Category-of-One™, Disruption Gap™, Credible Stretch™
→ Message & Model Build: strategic narrative + business edge
→ 90-Day Activation Plan: your personal roadmap to roll it out
→ Voxer Access: direct async support for questions, testing, thinking out loud

“Working with Emma was a turning point for me and my business. She gently peeled back the layers of practicality and fear that had been clouding the vision. What emerged was something bolder, more expansive, and truer than I’d previously dared to articulate.”

LAURA SAWYER. FOUNDER - THE DETAIL. CREATIVE DIRECTOR, SOCIAL ENTREPRENEUR AND PROPERTY DEVELOPER

The experience

Fresh momentum, fast.

  • Strategic thought-partnership you didn’t know you were craving.

  • Voice-notes that unlock the perfect line.

  • Your offer, your idea, your positioning — all finally clicking.

  • That feeling of being deep in creative motion again.

This isn’t surface work.
This is the four-week ignition your brand’s been waiting for.

THIS WORK REALLY MATTERS

Your brand is how you position yourself for the future you want.

It’s how you claim space, not just attention.
It’s how you raise investment, launch something wild, build a platform, or write the book.
It’s how you become known — for the right thing.

And The Reframe is where that starts.

You’ll work directly with Emma

The Reframe runs monthly — with three spots available each month.

If you’re ready for it:
→ [Download The Wild Strategy Deck] (see the full breakdown)
→ [Book a 15-min consult call]
→ Or email us directly at hello@thewildones.io

INVESTMENT: £6,000 (+VAT FOR UK CLIENTS).

WANT TO GO FURTHER?

If you’re scaling into something bigger — team, product ecosystem, funding, platform — The Reframe can be your start point for a larger project.

→ The Growth Platform (3-month brand build)
→ The IP Studio (creative execution: decks, messaging, content, design)

We’ll discuss all of this inside your Reframe if it feels like the right next step.

 

if you have a project in mind, let’s have a chat.

Whether you’re pre-revenue with a big ideas, or a decade in and ready to scale or move into a new space.

Personal Brand, Business Brand, or the full architecture of multiples. If your ideas don’t fit into the usual set of tactics and templates.

Welcome home Wild One.