A 4-week strategic supercharge to sharpen your position, codify your IP, and unlock your next chapter
THE REFRAME
You know your next chapter has to be a disruptive power move
You’ve outgrown the platform, the pitch, the positioning.
You’ve been circling the next chapter — but can’t quite land the leap.
It’s not that the opportunity isn’t there. It’s that your strategy hasn’t caught up to your stretch.
The Reframe is where we change that.
A four-week strategic ignition that unlocks the clarity, category and conviction your next move needs.
“THIS WORK IS proper brand magic. Emma has WORKED WITH ME TO distil 4 years of complex scientific training and over 15 years of private practice, into models, messaging and IP that feel wildly different and fresh. At this point I’ve handed my brand over to Emma. It’s going to be bloody epic.”
JO SWEENEY. ENTREPRENEUR, SPEAKER, ENERGY MASTER
It’s not the stage, It’s the stretch and what you’re ready to make happen.
We work with platform-level founders at every inflection point — from raw IP to relaunch-ready brands.
Some want to be more visible. Some want to be less visible.
Some are chasing exits. Others are building culture.
What they share? A vision that won’t leave them alone and a refusal to play by tired rules.
So you might be: Pivoting or repositioning to unlock growth / Launching a new platform, product or brand — and want to land it right / Scaling with intention (and need the strategy to match the ambition) / Sitting on unspoken IP with no real way to pitch, package or power it OR Personally bored by what you’ve built and be ready for change.
You’re not looking for templates. You’re looking for traction. And a plan that actually shifts the energy in your business.
Some founders come for clarity.
Others leave with category leadership.
A PEEK AT WHAT HAPPENS INSIDE THE REFRAME.
inside the reframe
inside the reframe
A 1:1 strategic collaboration built for clarity, depth and real momentum.
You’ll work directly with Emma over four weeks — a tight, focused partnership designed to reframe your next chapter.
She holds the strategy. You bring the ambition.
Together, we shape the platform that matches what you’re here to build.
What it includes:
Prework & Audit
We review everything you've built — and everything you're circling — so we start sharp.3 Strategy Sessions (60–90 mins virtual)
Live collaborative sessions to build the backbone of your brand, positioning and IP.Independent Strategy Build
Emma does the deep thinking in between. You show up to react, refine, and stretch.Async Access
Shared Google Doc + GDrive + WhatsApp. You’ll have direct space to test, tweak, voice-note and think out loud.Your Strategy Playbook + 90-Day Activation Roadmap
Delivered at the end. It’s your master doc — for execution, alignment and traction.
The magic is in the experience, as much as the output.
“Working with Emma was a turning point for me and my business. She gently peeled back the layers of practicality and fear that had been clouding the vision. What emerged was something bolder, more expansive, and truer than I’d previously dared to articulate.”
LAURA SAWYER. FOUNDER - THE DETAIL. CREATIVE DIRECTOR, SOCIAL ENTREPRENEUR AND PROPERTY DEVELOPER
THIS IS your next chapter — codified. Clear. Ready to brief, share or run with.
Over 4 weeks, we’ll:
Clarify the fire: your stretch ambition, founder POV, and where the energy’s moving.
Name the break: what's no longer working, and the space you're built to own next.
Codify your IP: your white space, language, message and movement.
Make it actionable: with a Strategy Playbook + 90-day plan to move fast and visibly.
It’s our signature method — tailored into one sharp, powerful sprint.
Your Playbook is the master document that captures it all —your vision, your structure, your sharp new position.
Use it to brief your team. Guide the next 90 days of traction. Stay personally focused.
It’s designed to be put to work — not sit in a folder.
What it includes:
Stretch Ambition — the bigger play, clearly articulated
Category Map + Opportunity Space — where you fit, and how you lead
Disruptive Idea + Anatomy of a Movement — the message that makes you unmistakable
Brand Manifesto — your belief system and positioning language
Business Model — how it all adds up commercially
IP & Assets — the frameworks and tools you’ll scale
Activation Guidelines — what to do next, and how to move
Investment:
The Reframe is £6,000 (+VAT for UK businesses)
Four weeks. One founder. One strategic ignition that shifts everything.
If that sounds like what you’ve been circling — let’s talk.
Only three of these happen per month. We run a waitlist when spots fill.
Where do you go after The Reframe?
For many founders, The Reframe is just the beginning.
Once you’ve got the strategy, the IP, and the message — you’ll want support bringing it to life, scaling it, or stretching it into something bigger.
That might look like:
The IP Studio — for done-for-you execution and creative builds
The Wild Society — join our community of sharp, scaling founders making it happen
Bespoke consultancy — when you're moving into new markets, models, or capital
We’re happy to talk through what might come next — or just hold space while you land the leap.