Your ideas are worth more than “likes” and applause
The right brand doesn’t just make you visible—it makes you valuable.
We help ambitious women build high-value personal and business brands — with strategy sharp enough to shift their category.
It’s about creating a brand that pulls you forward—bigger rooms, bolder conversations, and a future that feels as thrilling as it is profitable.
Meet the Founder
FOUNDER OF The Wild Ones AND strategic partner TO DISRUPTIVE FEMALE FOUNDERS
I’ve been playing with brands for 25 years—shaping everything from the British Army to Nike, Google, L’Oréal, and Disney.
I’ve made shareholders a lot of money by keeping their brands razor-sharp—positioned for new markets, launching products that matter, and building diehard fan followings.
But here’s the thing: this level of big, strategic thinking rarely gets applied to female-founded businesses.
The disruption gap isn’t just real — it’s a chasm. Most advice for women is designed to shrink us: make us more palatable, visible, or ‘nice-to-have.’
I developed The Wild Ones Method™ as a four-stage process that helps ambitious women go beyond branding—to lead movements, shift categories, and turn their business into a force of culture.
The secret sauce is to think
differently
We’re building a new category of women in business—movement-led, philosophy-first, culturally sharp.
THE WILD ONES METHOD™️
THE WILD ONES METHOD™️
We help women build brands that don’t just say something different. they do something different in the market.
This is your cheat-code to scalable ideas, magnetic visibility, and a brand that grows in value—on and off the balance sheet.
Our 4-part methodology helps you move from belief to bold positioning to brand that pulls people in.
Meet the Team
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find the fire
Cultural context scan | Founder belief extraction | Identify the true enemy
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define THE BREAK
Your “Why Now” | Category audit + shift | Craft the disruptive POV
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build the movement
Movement mission | Messaging framework | Manifesto / values / philosophy
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activate the brand
Go-to-market idea bank | Brand direction | Messaging playbook
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