Lessons from a brand strategist for THE MOST RESTLESS OF feminist founders
EXPENSIVE
JOIN US FOR A MASTERCLASS ON HOW TO ACTIVELY POSITION YOURSELF FOR MORE - WITHOUT NEEDING TO BECOME AN INFLUENCER
WHETHER YOU’RE A PRE-REVENUE FOUNDER OR A DECADE OR MORE IN…
VERY FEW OF US ARE FEELING ‘EXPENSIVE’ AT THE MOMENT
Between the internet telling you you’re doing everything wrong, your own inner critic, and a climate of uncertainty that breeds fear — it’s easy to forget that you’re the creator of your brand and business.
Busy-work keeps you busy, but it doesn’t build value.
And value is what positions you for funding, recognition, and scale.
“THERE’S NO ONE ELSE I’D TRUST WITH MY BRAND.“
Lucy Sheridan - Founder, Speaker, Author, Personal Development Innovator
THE COUNTER-CULTURAL MOVE
The online world tells you to sell harder, post more, or keep yourself “accessible.”
But selling tactics don’t define your value. Brand strategy does.
EXPENSIVE is a live masterclass for feminist founders who are tired of noise and ready to build with intention — creating brands and businesses that mean high profit, high value, and scale.
Because feminist business isn’t here to play safe. It’s here to put weight and stretch behind your ideas.
THE ULTIMATE FEMINIST ACT IS TO BE EXPENSIVE
Being expensive isn’t about charging more for the sake of it
It’s about positioning yourself with absolute strategic intention — so your brand communicates value, scale, and ambition at every touchpoint.
To be expensive means:
Leveraging your ideas, not just your labour.
Building businesses that feel exciting, stretchy, and full of future potential.
Creating brands that get funded, get noticed, and leave legacies.
Refusing to wait until you’ve “earned the right” — because strategy makes you valuable now.
Expensive is feminist firepower. It’s how ambitious women close the Disruption Gap™, step out of visibility traps, and build companies that change the game.
what we’ll cover:
In this session, you’ll discover:
Why selling tactics and content churn keep ambitious women undervalued.
The Disruption Gap™ — what it is, the impact it’s having and how to close it.
The 3 positioning levers of Disruptive Brand Strategy.
How to stop trading only your labour and start leveraging your ideas.
Why expensive is the most feminist move you can make.
WHO IT’S FOR:
Whether you’re just starting out or a decade in, this is for women:
New founders who don’t want to start small.
Established entrepreneurs restless for more.
Anyone circling ambition, tired of visibility without value.
FOUNDER OF The Wild Ones AND masterclass presenter
I’ve been playing with brands for 25 years—shaping everything from the British Army to Nike, Google, L’Oréal, and Disney.
I founded The Wild Ones to give ambitious women the same firepower: disruptive brand strategy as a lever for scale, profit, and legacy.
Because the future of feminist business is ambitious, expansive, and unapologetically valuable.
I’d love you to leave this session with a more expansive mindset about what you’re creating in your business and a way of thinking that allows you to block out the noise.
We’ll make sure there’s enough time to chat, so bring your questions and your frustrations.
FULL TRANSPARENCY
this is a taster for the wild society
Our new strategic circle, launching 1 October, for 25 founding members.
We’ll cover this briefly inside the session (no hard sell, it’s not our vibe).
Once those seats are gone, doors close until January.
Even if The Wild Society isn’t for you. Come along anyway and join in the conversation.
🎟 EVENT DETAILS
Friday 26 September 2025, 12pm GMT
Location: Live on Zoom
Tickets: Free — limited places, registration required
YES, REPLAYS WILL BE AVAILABLE FOR A LIMITED TIME, BUT I’D LOVE YOU TO COME LIVE SO I’M NOT TALKING TO MYSELF.