One studio. Senior strategic brains. A Creative Specialist network.
WE BUILT
THE WILD ONES WITH INTENTION
Restlessly ambitious founders need deep and consistent strategic partnership. And access to interesting, best-in-class creative talent and specialists at key times. And the world doesn’t need another agency.
In the last twelve months we’ve:
Created licensable IP. Built brands and business concepts from scratch. Reimagined personal brands and commercialised them. Crystallised category-owning positioning strategies. Written funding pitches. Developed podcast concepts, SXSW pitches and keynotes. Built the marketing plan that lands it all.
We’re less interested in your stage of business and more the size of the gap between where you are right now and the ambition.
HOW WE THINK
From one-off sessions to fuller strategic builds to long-term partnerships. The thinking is consistent.
Make it stand out.
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In every category, every brief, every conversation. Interesting is not an aesthetic choice. It's a strategic one.
We seek out the interesting.
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Always. The stretch is where the real opportunity lives. We protect that instinct even when everything else is pulling toward the safe option.
We think bigger than the brief.
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It's the most undervalued asset in any business. When it goes, everything else follows. We treat it as seriously as the commercial outcomes.
We protect the founder fire
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Not just product space or service space. Ideological space. Cultural space. The kind that's hard to copy and impossible to buy.
We claim space
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Yours and ours. Category logic is a starting point not a destination. The most interesting businesses are the ones that made the rules up.
We write our own playbook.
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(06 ) Less waiting for permission, more
Claiming your high-value space
OUR FOUNDER
OUR FOUNDER
EMMA HOLLAND
Emma runs all of the strategic projects.
She’s the person on your Chemistry Calls. In your Strategy Sessions. Writing your Strategy Blueprint. She’s also on WhatsApp with you or exchanging voice notes at random times.
Before founding The Wild Ones, Emma led an office inside global innovation consultancy Flamingo, shaping cultural positioning and growth strategy for brands including Nike and Unilever. The same lens now sits at the heart of the Studio — applied with more proximity, more speed and more consequence.
She’s also a solo parent, has very expensive tastes and an unreasonable level of ambition.
Based in Brighton, UK. We work globally.
Binge our thinking.
From the Studio Floor
Weekly observations from inside real founder decisions. What's shifting. What's working. What most businesses are getting wrong right now.
No playbooks. No performance. Just the thinking behind the work.
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TAKE THE LEAP
READY TO TALK?
If any of this feels relevant to where you are, the best next step is a conversation.
No pitch. No hard sell. Just a chance to talk through what you're building and whether this is the right kind of help.