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Fortnightly Letter/No Fluff

Join The Wild Side.

A fortnightly hit of business, brand and culture for the believers.

© The Wild Ones - Strategic Rigour + Imagination

business, but wilder *

The Wild Ones

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Work With Emma

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Senior strategy for founder-led businesses at moments of growth, stretch and reinvention.
I come in to see the bigger opportunity, sharpen the choices and build the business around a more valuable direction.

One-off project flings or a limited number of committed relationships.
Get in TouchGet in Touch

When To Bring Me In

  1. 01

    You’re building from scratch.

  2. 02

    You’re raising, selling or entering a bigger chapter.

  3. 03

    What once worked has stopped firing.

  4. 04

    You want to stretch, pivot or innovate.

  5. 05

    You’re building your second act.

Our Signature

[ * ]

What makes an idea worth building around?

The strongest strategic ideas sit at the intersection of five things: where the market is opening up, what feels culturally alive, how far the business can credibly stretch, who the idea pulls towards it, and what it can unlock commercially.

Get those elements working together and you have a space worth owning.
  • Cultural Change
  • Audience Pull
  • Commercial Leverage
  • Credible Stretch
  • Category Opportunity

A space worth owning

Engagements

Ways To Work Together

  1. ( Day One )

    Brand & Business Creation

    Build the business, brand and commercial direction from scratch.

  2. ( The Stretch )

    Brand & Business Reimagining

    Find the bigger opportunity and rebuild the business around it.

  3. ( The Next Act )

    Founder Repositioning

    Reposition the founder for the next chapter of work, influence and opportunity.

  4. ( The Case )

    Strategic Narrative

    Build the case for a raise, exit, partnership pitch or major next move.

What the wild ones say

[ * ]

  • "If you want to supercharge your brand and business, there's no better ally than Emma. My work with The Wild Ones has transformed me as a founder and the business.”

    Kate Cawley. Future Food Movement
  • "This work is proper brand magic. Emma has worked with me to distil 4 years of complex scientific training and over 15 years of private practice, into models, messaging and IP that feel wildly different and fresh. At this point I’ve handed my brand over to Emma.”

    Joanna Hamilton. Energy & Leadership
  • Emma's work has put us on a different plane. She’s since become a true creative and strategic partner, not only for Patina but for the new ideas, projects and businesses I’m building. I trust her implicitly to make ideas commercial.

    Corrin Arasa. Patina, NYC

stay close

Sometimes the strategy is the whole job.Sometimes the real value comes from staying involved while the idea moves into the world.

  • ( Activation Oversight )( Activation Oversight )

    For clients who want help carrying the strategy through execution. Briefing creative partners, reviewing work, shaping launches, partnerships and key opportunities.

  • ( Embedded Strategy Partner )( Embedded Strategy Partner )

    Emma closer to the business and the bigger decisions around growth, positioning, products, partnerships and what comes next.

We welcome the wildest mix of founders & businesses.

Luxury cowboy boots to fintech. Spiritual businesses to advertising agencies. Consumer brands, service businesses, practitioners, portfolios and funded ventures.
Different categories. Different stages. Different ambitions.
What connects them is the moment: something important is shifting, and the current version is no longer enough.

Clients

  • Woman with dark hair smiling at the camera

We’ll always land you somewhere you’d never have thought of.

Explore our case studiesExplore our case studies
2026