
You’re building from scratch.
You’re raising, selling or entering a bigger chapter.
What once worked has stopped firing.
You want to stretch, pivot or innovate.
You’re building your second act.
Our Signature
Engagements
Brand & Business Creation
Build the business, brand and commercial direction from scratch.
Brand & Business Reimagining
Find the bigger opportunity and rebuild the business around it.
Founder Repositioning
Reposition the founder for the next chapter of work, influence and opportunity.
Strategic Narrative
Build the case for a raise, exit, partnership pitch or major next move.
"If you want to supercharge your brand and business, there's no better ally than Emma. My work with The Wild Ones has transformed me as a founder and the business.”
"This work is proper brand magic. Emma has worked with me to distil 4 years of complex scientific training and over 15 years of private practice, into models, messaging and IP that feel wildly different and fresh. At this point I’ve handed my brand over to Emma.”
Emma's work has put us on a different plane. She’s since become a true creative and strategic partner, not only for Patina but for the new ideas, projects and businesses I’m building. I trust her implicitly to make ideas commercial.
Sometimes the strategy is the whole job.Sometimes the real value comes from staying involved while the idea moves into the world.
For clients who want help carrying the strategy through execution. Briefing creative partners, reviewing work, shaping launches, partnerships and key opportunities.
Emma closer to the business and the bigger decisions around growth, positioning, products, partnerships and what comes next.

















