The Studio: Work With Emma

Person reviews printed documents and magazines spread across a table

Valuable Freaks outperform the market with the power of their ideas, not performative visibility.

Woman writing in a notebook at a table covered with documents

Personal brand works. The human(s) behind the business are the best accelerator you’ve got. But the industry that’s sprung up around it has turned it into a visibility contest. Post daily. Find your niche. Dance on Reels. No wonder the most interesting people would rather say nothing at all.

I take what you know and think and turn it into big ideas you can own, rooted in a commercial imperative. Minimum viable activation, maximum intention. Most work starts with a 3-week sprint.

Apply to work with me

When To Bring Me In

I know so much. None of it is neatly packaged.
I’d rather say nothing than add to the noise.
I genuinely don’t know what to say. Or where to start.
I’m not dancing on Reels. How is this going to make me money?
I’m the best-kept secret in my industry. That’s not a compliment.

Our Signature

What makes an idea worth building around?

No one needs more content. They need different. The names that land with a thud sit at the intersection of five things: what you know that others don’t, the point of view only you would take, what’s shifting in culture, where you’re trying to go, and the commercial job your name needs to do.

Get those working together and you have a space worth owning, and something actually worth saying.

Cultural Change
Audience Pull
Commercial Leverage
Credible Stretch
Category Opportunity

A space worth owning

Engagements

Ways To Work Together

The Name
Founder & Expert Positioning
The space, the big idea and the properties you’ll be known for. Your strategic blueprint.
The Name. Landed
The Sprint + Activation
The sprint, then six months of us making it land in the world.
The Name. Inside
Leadership Cohorts
For senior leaders and teams inside organisations.

What the wild ones say

"If you want to supercharge your brand and business, there's no better ally than Emma. My work with The Wild Ones has transformed me as a founder and the business.”
Kate Cawley. Future Food Movement
"This work is proper brand magic. Emma has worked with me to distil 4 years of complex scientific training and over 15 years of private practice, into models, messaging and IP that feel wildly different and fresh. At this point I’ve handed my brand over to Emma.”
Joanna Hamilton. Energy & Leadership
Emma's work has put us on a different plane. She’s since become a true creative and strategic partner, not only for Patina but for the new ideas, projects and businesses I’m building. I trust her implicitly to make ideas commercial.
Corrin Arasa. Patina, NYC