YOU’VE MADE A POWER MOVE

Your Million Dollar Brand Playbook is on its way

Check your inbox in a few minutes (and mark us safe so you don’t miss a thing).
While you wait, here’s what to do next ↓

 

  1. Join the stampede

    Follow us on Instagram - where I share the strategies, experiments, and unfiltered thinking behind the brands we build — the kind that hold both power and profit.

Welcome to The Wild Ones — a strategy and cultural intelligence ecosystem for feminist founders building brands with ambition, texture and commercial power. This work lives across three connected spaces: > The Studio — high-touch stra
When I first entered the online business world, “female-only spaces” gave me the ick. I didn’t get it. Because somewhere along the way, women just became a lucrative marketing segment... For beauty. For wellness. For parenting. And
When your ambition evolves, your brand must evolve too. Otherwise everything starts to feel heavy, confusing or stagnant. Outgrowing your brand is not a problem - it’s a signal. A sign your ideas are expanding. A sign you’re ready for a
The internet has spent a decade telling women they’re the problem. Not ready enough. Not confident enough. Not healed enough. As if every moment of self-doubt is a pathology to fix rather than a sign you’re expanding. Here’s the re
In the world of female founders, “brand” is still too often reduced to a website refresh or how visible you are on Instagram. But brand lives in far deeper layers. It’s in your naming conventions, the tone of your messaging, the be
Expensive brands aren’t built by accident. They have four strategic ingredients that help them to claim aligned, interesting and full of potential space in the world. > 01 CREDIBLE STRETCH A brand rooted in the bones of who you are - what'

2. LEAN INTO ACTION

Turn your insight into action with The Disruptive Brand Starter-Kit — a practical, high-impact strategic toolbox designed to help you translate insight into action.

You’ve got the frameworks — now it’s time to apply them.
The Toolbox is a self-guided strategic toolbox to help you sharpen your positioning, find your fire, and build a brand that actually means something.
Part audit, part activation, it’s where your Playbook thinking becomes momentum.

 
TAKE ME TO THE starter-kit

3. GET READY FOR WHAT’S NEXT

Over the next few days, you’ll get a short series of drops from me — deep dives into:

  • How to build a business that compounds in value

  • What makes a brand Expensive (and why that matters)

  • The frameworks our studio uses to turn ideas into assets

You’ll also get early access to my private audio:
“Hey 2025 — WTF Is Going On?” — a dispatch on where culture, commerce and feminism collide next.

WELCOME HOME WILD ONE

See you in your inbox.