THE FEMINIST FRAMEWORK FOR BUILDING EXPENSIVE
THE MILLION DOLLAR BRAND PLAYBOOK
The feminist framework for building brands with commercial, cultural and creative weight
THE RULES OF BUSINESS ARE BEING REWRITTEN
We’re building in erratic times — fast shifts in culture, tech, gender politics and economics.
What used to work no longer cuts it. The playbook that built everyone else’s business… just builds you the same business as everyone else.
Women are waking up to the fact that:
playing safe is costly
tactics keep us busy, not powerful
waiting to be discovered is draining
and “being good at what you do” isn’t enough anymore
Inside that chaos sits huge opportunity — for founders who know how to lead with ideas, not trends.
This Playbook gives you the strategic starting point.
WHAT YOU’LL LEARN INSIDE
A preview of the frameworks normally reserved for our private clients.
YOUR STRETCH VISION / Why valuable brands are built on ambition, not credentials — and how to define the version of you that the market will pay more for.
CLAIMING A HIGH-VALUE SPACE / How to map your category so you stop competing and start owning territory others haven’t seen yet.
THE IMPORTANCE OF THE IDEA / Your brand idea is the engine behind your pricing, visibility, authority and long-term growth. This section helps you find it.
ACTIVATION WITH INTENTION / Why every part of your business (offers, messaging, visuals, personal brand, client experience) is a chance to land your difference.
ASSETS THAT INCREASE YOUR VALUE / How to turn your IP, thinking, and methods into branded, ownable assets that make your business worth more.
20 pages of high-impact frameworks, real-world examples, and prompts designed to shift the way you think about your brand.
FOR THE RESTLESSLY AMBITIOUS FEMALE FOUNDER
You’ll love this if you’re:
building a high-potential business and want to think bigger
tired of hacks, vibes, and generic online business advice
craving clarity, direction and fire — not busyness
wanting to position your expertise in a stretchier, more valuable way
ready to lead with big ideas, not performative content
wanting your work to have commercial, creative and cultural weight
Meet OUR Founder
THE STRATEGIST BEHIND THE PLAYBOOK
FOUNDER | BRAND & BUSINESS STRATEGIST | SPEAKER | MUM
After 25 years shaping brands for Google, L’Oréal, Nike, Disney and Unilever, Emma Gage founded The Wild Ones to bring big-brand strategy to women building what’s next.
She’s known for:
turning loose potential into working brands
building strategies that compound in value
helping founders claim powerful spaces in the market
big-thinking disruptive brand and business strategy
Her work has helped founders secure investment, break into new markets, reimagine their category, increase pricing, and build businesses that stretch well beyond their original service.
“THERE’S NO ONE ELSE I’D TRUST WITH MY BRAND.“
LUCY SHERIDAN - SPEAKER, AUTHOR AND PERSONAL DEVELOPMENT ADVISOR
ALREADY DOWNLOADED?
Turn your insight into action with The Disruptive Brand Starter-Kit — a practical, high-impact strategic toolbox designed to help you translate insight into action.
Inside, you’ll find the same frameworks I use with my private clients to sharpen positioning, clarify ambition, and ignite the kind of ideas that cut through the noise.
Part self-audit, part creative catalyst — helping you find the fire, name the enemy, and reclaim your ambition. Whether you’re reimagining your business, rewriting your messaging, or raising your prices, this is where your brand stops feeling abstract and starts becoming an asset.
BUILD THE BRAND YOUR AMBITION DESERVES
Your Million Dollar Brand starts with one decision — to lead with intention instead of noise.
If you’re ready to think bigger, claim space, and build something that feels inevitable/