WE ARE THE WILD ONES
The world is full right now.
Full of noise. Full of advice. Full of perfectly executed, beautifully branded, completely forgettable businesses.
Every category has ten versions of the same thing. AI is producing eleven more by Thursday.
Meanwhile the window for building something genuinely, structurally different is wide open.
But it requires a different instinct.
The businesses that will matter aren't the most technically proficient. They're the most interesting. They believe something. They claim space. They're led by founders with a point of view.
Most of them started with a brilliant product. The ones that win built something bigger around it.
In a world filling up with AI-generated sameness, interesting is strategic.
The future belongs to the interesting ones.
“This is the work that enabled me to pitch to a room full of investors and walk away with a high-profile celebrity backer and an opportunity to break into the US.”
Our Work Together:
A mini sprint over three weeks, designed to elevate the positioning of Michelle’s business. She’s claiming a bigger, higher value space that gives the business room to grow.
CEO & Founder Be Seen Consulting
Michelle Mowbray
WHO WE ARE FOR
You’re building with real commercial ambition.
You've built something real. Probably more than you've been given credit for.
The track record is there. The thinking is there. The ambition is there. What isn't there yet is the architecture that holds it all together and points clearly toward what's next.
You don't need more visibility. You don't need another framework. You need someone to look at everything you've built, see the opportunity you can't see from inside it, and help you claim it properly.
We exist to give you the strategic firepower that matches the ambition.
FOUNDED BY EMMA HOLLAND
Thirty years shaping category-defining brands inside global innovation consultancies — now rewired for founder-led businesses building cultural authority.
I built The Wild Ones because too many brilliant founders are building boring versions of someone else's business.
Not from a lack of ambition, but from a lack of access to the kind of big, disruptive thinking that high-value organisations take for granted.
That's what we're here to change. Not with decks and distance. With thinking, proximity and real commercial consequence.
Join the women inside the society
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LUCY SHERIDAN
personal brand, uk
From niche authority to future-proofed platform. Expanded beyond the category she created into a broader, more sustainable business built on depth rather than constant visibility.
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CORRIN ARASA
Founder, PATINA, NYC
From successful rental business to cultural authority. Repositioned around a belief-led territory with a stronger brand moat and an ecosystem built for expansion and exit.
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JESS JORGENSEN
Founder, SPORESIGHT, UK
From strong idea to category-defining position. Built a futures consultancy anchored in proprietary IP and a partnership-led commercial model that no one else could replicate.
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SEDGE BESWICK
PERSONAL BRAND, UK
From scattered portfolio to unified personal brand. Multi-hyphenate entrepreneur repositioned under one strategic banner with a thought leadership platform and a commercial architecture built to attract the right opportunities.
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CONNIE MCINNES
Founder, R-STUDIOS, CANADA
From fragmented multi-location fitness brand to scalable masterbrand. Unified under a single philosophy with proprietary class IP designed for licensing and significant enterprise value.
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ALICE MERRIMAN
Founder, Dukes Boots, UK
From powerful idea to investment-ready brand. Pre-revenue luxury cowboy boot start-up given a complete brand world, a high-value cultural story and a funding pitch built to claim premium territory from day one.
Selected conversations from The Wild Ones have appeared in:
READ OUR ZINE: THE SHIFT
Issue 01: The Leverage Issue
A clear articulation of what's changing in business right now. And how the founders building for the long game are responding. Not louder. Structurally stronger.
