2026 MASTERCLASS — The Wild Ones

WORKSHOP SESSION:
LESS FOMO. MORE STRATEGY

Marketing beyond algorithms, trends and tactics.

We’re heading into a complex year and I think we can all agree, more of the same isn’t going to cut it.

Success in 2026 will come from a killer strategy, absolute focus in activation, calm decision-making and an ability to shut out the noise.

16 JANUARY 2026. 10AM UK. RECORDINGS AVAILABLE.

BUY A TICKET

    Thinking Space
    ·
    Strategic rigour
    ·
    Big Ideas
    ·
  

    Thinking Space
    ·
    Strategic Rigour
    ·
    Big Ideas
    ·
  

    Thinking Space
    ·
    Strategic Rigour
    ·
    Big Ideas
    ·
  

    Space to think
    ·
    Strategic Rigour
    ·
    Big Ideas
    ·
  

more fortune 500. Less content creator.

As a founder you’re pelted with “tactics for sale” day and night. It can feel as though you’re only ever one download away from the answer. The rollercoaster of great-white-hopes, misplaced efforts and overinvestment of time and money, are enough to burn anyone out.

Am I missing something? Doing it wrong? Not doing enough? Not doing it as well as everyone else?

I want you to approach marketing the way a Fortune 500 business would - as a tool for growth, focus and innovation, grounded in business realities rather than emotion, urgency or fear of missing out.

Strategic not emotional.

Grab your seat and let’s change the way you market your business in 2026.

Buy your ticket

A DIFFERENT WAY TO THINK ABOUT MARKETING

THE 2026 CONTEXT

The landscape has shifted. Seismically.
We’ll take you through cultural shifts, Google’s buying research and wider marketing trends to land the real what, where and why of marketing your business in 2026 and beyond.
THE STRATEGIC IMPERATIVE

Marketing without a clear role becomes noise.
We’ll show you how to move from vague goals like “more visibility” to defining the specific job your marketing needs to do — based on where your business is actually trying to get to.
THE PLAYGROUND

Most people start with platforms. Strong businesses start with intent and the knowledge there are millions of ways to do it.
Strategic intention with stretch — firing up your creative, problem-solving brain beyond the ’gram.
THE CHOSEN ONES

If ‘Everything Communicates Something’, it’s time to get intentional.
Owned, earned and bought. a plethora of channels and touchpoints. So we’ll pick three — and do them deliberately.
THE LONG & THE SHORT

Sales matter. Brand health does too.
We’ll unpack how sophisticated businesses balance short-term commercial needs with long-term brand equity — and why confusing the two leads to pressure — and poor decisions.

IF THIS RESONATES, YOU PROBABLY NEED TO BE IN THE ROOM.

seat in the workshop

2 hours of guided strategy to do the work on your business
Emma will facilitate the session via Zoom. Part teaching and real-world examples (from high-value consumer brands and businesses, to founder-led), with space for discussion, thinking and creative exercises.
We want to get you thinking bigger and differently.
You’ll make a start in the session and do the work properly in your own time,

Buy your ticket
a playbook

Space for your own thinking and planning
A structured playbook that follows the flow of the working session.
You’ll receive this in advance and can use it during the workshop session and afterwards, to structure your own thinking.

Buy a ticket
a recording

Video of the workshop session to review in your own time
Maybe you couldn’t attend live or you did, but you need a recap.
The video is all yours forever and a day, so you can recap as much as you like.

buy your ticket
5 days of follow-up

daily emails to keep you in the zone
Our session is on a Friday. So you’re still as fired up and focused in the week that follows, we’ll drop through an email each day to provide a little snippet of texture, context, example or provocation.
If you hit a block, feel free to ask for help.

buy your ticket