Where Feminist Strategy Meets Commercial Firepower
THE STUDIO
WE BUILD EXPENSIVE BRANDS
High-profit. High-opportunity. Built to stretch.
At The Wild Ones, we treat brand as a power source — the engine that fuels every part of a business.
A feminist approach means we build power differently: not through dominance or scale at all costs, but through clarity, value and creative intelligence.
We create expensive brands — high in profit, high in possibility.
Because when your brand holds more meaning, it can hold more growth.
“THIS WORK IS proper brand magic. Emma has WORKED WITH ME TO distil 4 years of complex scientific training and over 15 years of private practice, into models, messaging and IP that feel wildly different and fresh. At this point I’ve handed my brand over to Emma. It’s going to be bloody epic.”
JO SWEENEY. ENTREPRENEUR, SPEAKER, ENERGY MASTER
WHAT HAPPENS INSIDE ?
Your brand strategy isn’t the polish — it’s the power source beneath your entire business.
High-value, high-integrity brands don’t blend in.
They’re opinionated, commercially smart, full of stretch — and plugged into the wider world of change.
Our approach blends strategic rigour with creative intuition — part brand strategy, part business design, part cultural foresight.
We uncover what makes your business valuable, then design the systems, story, and identity that move it into its next chapter.
It’s feminist in how it thinks: collaborative, intelligent, human.
Because power built with integrity lasts longer.
“IF YOU WANT TO SUPERCHARGE YOUR BRAND AND BUSINESS, THERE’S NO BETTER ALLY THAN EMMA. MY WORK WITH THE WILD ONES HAS TRANSFORMED ME AS A FOUNDER AND THE BUSINESS .”
KATE CAWLEY - FOUNDER, SPEAKER, SUSTAINABILITY ADVOCATE - FUTURE FOOD MOVEMENT
HOW WE WORK TOGETHER
Each partnership follows four stages: Diagnose → Define → Design → Activate
Every project runs with momentum — structured, intimate, fast-moving — with me as your strategic partner throughout.
HOW WE
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01 | DIAGNOSE
We begin with an in-depth audit of your brand and business — clarifying the opportunity, the tension, and the white space you’re here to own.
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02 | DEFINE
We sharpen your positioning, business model, and growth strategy — building clarity around what you do, why it matters, and how to scale it.
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03 | DESIGN
We codify your story and translate it into assets — brand architecture, IP frameworks, messaging systems, or creative direction.
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04 | ACTIVATE
We build the go-to-market plan, align your internal team or partners, and move from concept to commercial traction
“Working with Emma was a turning point for me and my business. She gently peeled back the layers of practicality and fear that had been clouding the vision. What emerged was something bolder, more expansive, and truer than I’d previously dared to articulate.”
LAURA SAWYER. FOUNDER - THE DETAIL. CREATIVE DIRECTOR, SOCIAL ENTREPRENEUR AND PROPERTY DEVELOPER
THE PARTNERSHIP
6-12 months. 5 founders per year. Deeply strategic. Always 1:1.
No templates. No jargon.
Just deep strategy that turns potential into traction. Every partnership is bespoke — built around your ambition, your capacity, and the next chapter you’re stepping into.
You’ll leave with:
A Strategic Blueprint — your brand architecture, narrative, and commercial roadmap.
A Live Activation Plan — clarity on what to execute, when, and how.
Access to The Wild Society for six months — ensuring the work lives beyond the paper.
1:1 strategic access — eyes on, brain in, and full immersion in your business.
You get me — deeply inside your business.
And when you’re ready to activate, you gain access to a trusted network of female talent across design, comms, marketing, and creative direction — a bridge to execution, carefully curated and fully aligned.
This isn’t a one-off sprint.
It’s the deep work required to move your business into its next era.
From £18,000 (+VAT for UK business).
CHALLENGES I OFTEN WORK WITH
Defining or repositioning founder-led brands
Turning creative chaos into a clear, commercial system
Packaging IP into scalable assets
Building brand architectures that attract investment
Creating launch and growth strategies that sustain momentum
Aligning brand, product, and marketing teams behind one vision
BIG-THINKING STRATEGY IN THE WILD
BIG-THINKING STRATEGY IN THE WILD
WHAT WE CAN BUILD TOGETHER
We partner with founders who want to create something original, scalable, and culturally alive.
Over the past few years, we’ve built brands across wellness, beauty, performance, design, and food systems — from early-stage pivots to multi-million expansions.
AGENCY CREATION: SPORESIGHT
Jess came as a futurist with a decade of big-brand experience and a fascination with the culture of mushrooms — self-funded ethnographic trips, deep cultural insight, but no clear commercial model. Together we built Sporesight: a future-facing brand and business rooted in regenerative thinking. We mapped the category, created a new space — not a “mushroom consultant” but a foresight studio in the Future First space. We defined the positioning, business model and IP engine, briefed the visual brand world, and built a marketing plan for authority and growth. A feminist, future-literate brand built for purpose and profit.
Check out Jess’s work with Sporesight.
“EMMA I’M LITERALLY CRYING RIGHT NOW - THIS IS SO PERFECT, EVERYTHING I EVER WANTED AND MORE.“
JESS JORGENSEN. FOUNDER - SPORESIGHT. CULTURAL FUTURIST. MYCOPHILE.
REIMAGINING OF A PERSONAL BRAND AND BUSINESS: LUCY SHERIDAN
Lucy came with a powerful personal brand but a fragmented business — multiple offers, audiences, and messages competing for attention. Together we reimagined everything: her positioning, offer architecture, and brand narrative. We built a unified system around her core IP, clarified her commercial model, and developed a new visual and verbal identity that reflected her evolution. The result was a sharper, more coherent business — one that honours her depth of work, amplifies her authority, and creates a scalable foundation for what comes next.
Check out Lucy’s new work with True Line.
“THERE’S NO ONE ELSE I’D TRUST WITH MY BRAND - REIMAGINING A DECADE-OLD BUSINESS HAS LITERALLY CHANGED EVERYTHING. THE FIRE IS BACK BABY .”
LUCY SHERIDAN - SPEAKER, AUTHOR AND PERSONAL DEVELOPMENT ADVISOR
SUPERCHARGING A SCALING JOURNEY: GYM CHAIN
A high-growth fitness brand came looking for clarity — multiple locations, services, and sub-brands pulling in different directions. We created a unifying brand strategy capable of bringing it all together: one clear story, one identity, one commercial engine. The work defined their positioning, customer ecosystem, and offer architecture, giving the business coherence and scale potential. What began as a fragmented network is now a connected, high-value brand with momentum and room to grow.
CONSULTANCY PLACES ARE LIMITED AND APPLICATIONS ARE REVIEWED QUARTERLY
APPLY TO WORK TOGETHER
If you’d like to be considered for the next spot, complete the short form below.
I’ll be in touch within 48 hours to arrange a conversation.
This is the work that changes everything.
Because the right strategy doesn’t just grow your business — it changes how you see what’s possible.
NOT EVERYONE NEEDS SIX MONTHS
BOOK A POWER SESSION
90 MINUTES OF STRATEGY, FIREPOWER AND CLARITY WITH EMMA
Sometimes you just need a concentrated burst of thinking to unlock the next move, sharpen your positioning, or build momentum fast.
We’ll tackle the challenge that’s sitting between you and your next level:
Nailing your positioning or messaging / Mapping a profitable business model / Refining your IP or signature system / Planning a high-impact launch / Creating an editorial or marketing plan with substance and stretch.
You’ll walk away with: a one-page strategy map, clear moves to action, reconnection to your edge.
Investment: £650 + VAT for UK businesses / Members of The Wild Society receive a reduced rate of £500.
FOR A FULLER FLAVOUR OF THE WORK ↓
