THE NEXT WAVE OF FEMINIST BUSINESS IS UNAPOLOGETICALLY EXPENSIVE
A STRATEGY & IDEAS STUDIO FOR THE RESTLESSLY AMBITIOUS
We partner with women to build Expensive brands – businesses with commercial, cultural and creative weight that you will not outgrow.
In a world committed to keeping women busy and contained, The Wild Ones exists to stretch what is possible.
“THIS IS THE WORK THAT ENABLED ME TO PITCH TO A ROOM FULL OF INVESTORS AND WALK AWAY WITH A HIGH-PROFILE CELEBRITY BACKER AND AN OPPORTUNITY TO BREAK INTO THE US.”
WE WORK WITH RESTLESS, HIGH-INTENT FOUNDERS WHO WANT THEIR NEXT CHAPTER TO CHANGE THE GAME
WE WORK WITH RESTLESS, HIGH-INTENT FOUNDERS WHO WANT THEIR NEXT CHAPTER TO CHANGE THE GAME
Meet the Team
“EMMA IS A PIECE OF MAGIC. HER WORK IS therapy for the soul, THE heart and THE BOTTOMLINE OF YOUR BUSINESS.“
QUEEN STONE. DOMINATRIX EDUCATOR. SPEAKER ON FEMALE CREATIVE EXPRESSION.
WAYS YOU CAN WORK WITH US
WAYS YOU CAN WORK WITH US
STRATEGIC CONSULTANCY
01/ The Studio
Deep, high-touch partnership for women building the next era of high-value, culturally charged brands. This is where we re-platform your business: positioning, offers, IP and movement, all anchored to your ambition.
THE WILD SOCIETY - REOPENS JAN 2026
02/ The SOCIETY
A semi-secret circle for women who do not want to build alone. Big-thinking conversations, live sounding boards, cultural intel and unwavering support as you navigate the next moves.
COMING IN 2026
03/ The SCHOOL
Where strategy meets cultural intelligence. Programmes, labs and tools that teach you The Wild Ones method so you can build brands, systems and movements that actually hold your ambition.
Meet OUR Founder
EMMA GAGE
FOUNDER | BRAND & BUSINESS STRATEGIST | SPEAKER | MUM
25 years shaping brands for names like Nike, Google, L’Oréal, Disney and Unilever, and the next generation of female founders.
I am a solo parent with unapologetic ambition, obsessed with building businesses that pay women properly and light them up creatively. My work sits where brand, business and culture meet.
Inside The Wild Ones, you get me in the room – asking better questions, naming the real opportunity, and helping you build something you will not burn out from or grow bored of.
I built The Wild Ones because women’s ambition deserves infrastructure, not exhaustion.
FORTUNE 500 FIREPOWER, REWIRED FOR FEMALE-FOUNDED AMBITION
“The Wild Ones are the real deal. In a world of business coaching smoke and mirrors, Emma has the credentials AND THE NERVE to really deliver what she promises.“
MICHELLE MOWBRAY. AGENCY FOUNDER.
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