Strategic tools for founders who want to think better, not just do more.
For moments when you don’t need a full strategy project, but you do need a better question, a sharper framework or a proper push in the right direction.
Fortnightly Letter/No Fluff
Everything in The Shop is designed to help you make fewer, better decisions and build with more intention.

A 90-minute workshop to help you strip the business back to what actually matters, focus your energy and build around the few things capable of creating disproportionate value.
Includes a Notion workbook with decision tools, prompts and a practical playbook for staying focused after the session.
Includes a Notion workbook with decision tools, prompts and a practical playbook for staying focused after the session.
Part 1: What Actually Matters
Separate the important from the merely urgent.
Part 2: Build Around Your Real Constraints
Design the business around the time, energy, money and attention you actually have.
Part 3: Make Fewer Things Matter More
Create a sharper operating focus around the work, channels and opportunities that deserve your energy.

A 90-minute strategic workshop to help you work out where the real value is, what space you have permission to own and what the business should organise around.
Includes a Notion workbook with decision tools, prompts and a practical playbook for staying focused after the session.
Includes a Notion workbook with decision tools, prompts and a practical playbook for staying focused after the session.
Part 1: Find the Value
Get clear on the ambition, the market and what you already have that can be leveraged.
Part 2: Widen the Frame
Look beyond the obvious category answers through culture, adjacent spaces and unexpected references.
Part 3: Claim the Space
Choose the strategic territory worth building around and define what it means for the brand and business.