2025: THE YEAR OF [purposeful] DISRUPTION.
You’ve felt the shift, you’ve mainlined the panic, so what are you going to do about it?
A private podcast for women who are actively positioning themselves for what’s next.
It’s 2025. The world is a shit show and it’s the wild west for founders. It’s also an increasingly hard time to be a woman.
We can hide and hope for the best, or we can very purposefully ride the wave. Because despite the chaos and the panic, there’s so much opportunity for women to actively position themselves for what they want.
Business and brand is the new vehicle of empowerment.
When the world is in flux, it’s tempting to hang on tight, to business-as-usual, to the ‘proven-10-step-roadmaps’, to doing what everyone around you is doing.
But we’re being forced to think bigger. And that’s the opportunity.
THE PRIVATE PODCASTS
The disruption sessions : the inside track on how to ride the wave and win.
I’ve been playing with brands for 25 years—shaping everything from the British Army to Nike, Google, L’Oréal, and Disney.
I’ve made shareholders a lot of money by keeping their brands razor-sharp—positioned for new markets, launching products that matter, and building diehard fan followings.
But here’s the thing: this level of big, strategic thinking rarely gets applied to female-founded businesses.
The disruption gap isn’t just real — it’s a chasm. Most advice for women is designed to shrink us: make us more palatable, visible, or ‘nice-to-have.’
I built The Wild Ones to give women access to the brand strategy that’s usually reserved for the billion-dollar brands I used to shape — but with sharper ideas, more creative fire, and real cultural edge.
I’ve distilled the key pointers you need to know in these podcasts.
THREE PODCAST EPISODES
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THE 2025 CONTEXT
What’s really going on and why 2025 is not the year to play it safe.
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THE RISE OF THE DISRUPToRS
Women who are actively positioning themselves for what they want.
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the big reimagining
You might feel like burning it down, the power move is to reimagine.
THE DISRUPTIVE BRAND TOOLBOX
THE DISRUPTIVE BRAND TOOLBOX
If you want to future-proof your brand - both personal and business - you need to think through the lens of ‘purposeful disruption’.
For £37 you’ll get a toolbox stacked full of exercises and prompts to think like a Disruptor. And if you still need help pulling your thinking together - you’ll get the chance to upgrade with a one-off strategy session with Emma.
THE DISRUPTIVE BRAND TOOLBOX
most people are stuck in the echo chambers of their business & their peers - they’re doing things in the same way everyone does everything.
This toolbox will give you the prompts and the frameworks to think bigger and differently about what you’re building, whether Personal Brand, Business Brand or both. Take back your agency and build the brand and business capable of carving out a valuable space of one.
That feels like £37 well-spent, right?
Meet the Team
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find the fire
Cultural context scan | Founder belief extraction | Identify the true enemy
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define THE BREAK
Your “Why Now” | Category audit + shift | Craft the disruptive POV
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build the movement
Movement mission | Messaging framework | Manifesto / values / philosophy
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activate the brand
Go-to-market idea bank | Brand direction | Messaging playbook
WHAT’S INSIDE THE TOOLBOX?
🧠 10+ Strategic Exercises
Designed to unlock clarity, fire and originality — no fluff, just founder-fuel.
🧭 The Reckoning Framework
Work through Founder Beliefs, Cultural Signals and Category Opportunity to find your brand’s edge.
💥 Plug-and-Play Prompts
Easy-to-use questions that spark disruptive thinking and big brand energy — even if you’re mid-pivot.
🌍 Cultural Scan Tools
Tap into what’s rising, what’s tired, and where your brand can lead — not follow.
📝 Printable Worksheets
Format-friendly for your Miro board, your notebook, or your kitchen table.
🎧 Audio Walkthrough
A guided voice note from Emma to get you out of your head and into the fire.
♾️ Lifetime Access
Revisit it whenever your brand starts to feel safe, small or stale. This is your reset ritual.
This is designed as the toolbox you’ll always have in your locker when you want to kick-start a new direction or level-up your brand and business.
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