WHERE THE WORK HAPPENS.

We create brands and businesses with real commercial architecture — built to claim territory, not just compete for it.

That means building from scratch with genuine stretch. Creating IP and value-generating assets. Repositioning businesses for high-value exits. Developing innovative commercial models. Landing compelling narratives — for the media, for partners, for funding rounds.

All through the lens of big-thinking brand strategy and innovation.

Every engagement starts with The Founders Playground — our method for stepping outside default category thinking and building something category-disrupting.

The entry point varies. The standard doesn't.

The manifesto behind the method.

The standard business playbook was never built for founders with real ambition. Read about what we do instead.

Click on the bottom right corner of the magazine to read.

WE WORK IN THREE WAYS

BUILDING SOMETHING THE WORLD HASN'T SEEN YET.

01/ Creation

For founders with a powerful idea that deserves to become something genuinely new. This is where big ideas get made commercial — social movements, category-defining brands, businesses with real cultural reach and the architecture to match.

The result is a brand and business with real commercial architecture — built to grow, not just to launch.

BOOK A CONVERSATION

WHEN WHAT GOT YOU HERE WON'T GET YOU THERE.

02/ Reimagining

For founders who've built something real but can feel the edge of it. This is where we step outside the current frame entirely — reposition, expand the model, and build the next stage of the business with real strategic ambition.

Not a better version of what exists. Something with its own territory.

Often the entry point into longer-term Strategic Counsel. By invitation-only.

BOOK A CONVERSATION

A SPECIFIC PROBLEM. FOCUSED WORK. REAL OUTPUT.

03/ Studio Projects

Sometimes the business doesn't need reimagining. It needs someone who thinks differently brought into one specific part of it and brought in fast.

The right thinking, applied exactly where it's needed.

book a conversation

Join the women inside the society

LUCY SHERIDAN

personal brand, uk
From: Recognised authority in a tightly defined niche To: Scalable platform with room to expand
Moved beyond a position that was limiting growth. Expanded into a broader, more valuable space. Restructured the model to support higher-value work and new opportunities.
A business no longer constrained by its original niche. Expanded audience, revenue potential and partnerships.
A personal reinvention.
CORRIN ARASA

Founder, PATINA, NYC
Repositioned the business beyond its category. Expanded the model to unlock new revenue pathways and long-term optionality. Built a founder platform to extend influence and opportunity.
A stronger market position. A business structured for growth and future exit. A founder no longer constrained by the original model.
Not more visibility. A different trajectory.
JESS JORGENSEN

Founder, SPORESIGHT, UK
A powerful, unconventional idea without a clear business structure To: Category-defining brand and commercially viable model
Turned an unconventional idea into a structured business. Built the brand, platform and commercial model in tandem. IP and assets, personal brand and business brand created together.
A fully formed business with clear direction and value. A platform designed to scale and attract opportunity.
An agency concept. Future-proofed.
CONNIE MCINNES

Founder, R-STUDIOS, CANADA
From: Multiple successful studios operating independently To: Unified masterbrand with scalable IP
Unified the business under a single brand and philosophy. Supported a funding round with the Canadian government. Created the playbook for geographical expansion. Built a proprietary class concept as licensable IP.
A clear path to scale. New revenue through licensing. Commercial potential exploded well beyond the original footprint.
SEDGE BESWICK

PERSONAL BRAND, UK
From: Scattered portfolio, multiple directions, unclear proposition To: Unified personal brand with a single strategic thread
Brought together everything she does, believes and stands for under one coherent position. Built the thought leadership platform and commercial architecture around it.
Not a simplification. A clarification.
When the positioning is right, the right opportunities find you.
ALICE MERRIMAN

Founder, Dukes Boots, UK
From: A powerful idea without a business around it To: Investment-ready brand built to claim premium territory from day one
Built the complete brand world from scratch. A high-value cultural story, a distinct aesthetic position and a funding pitch designed to open the right rooms before a single boot was sold.
Not built to launch. Built to last.