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Inside you’ll find the frameworks the world’s most valuable businesses use to turn brands into assets — reimagined for RESTLESSLY ambitious founders like you.

Read it, highlight it, scribble in the margins — it’s designed to get you thinking bigger.

And remember: building an Expensive business isn’t about doing more.
It’s about thinking differently.

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“HOLY-F**K-BALLS. MY MIND IS BLOWN.“

LINDSEY RANDERSON. FOUNDER AND FUNCTIONAL HEALTH STRATEGIST

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