Congrats WILD ONE.

Your workbook will be delivered by email. It should be with you by the time you’ve made a coffee and found a quiet spot.

ONCE YOU’VE SPENT SOME TIME WITH IT

DROP US A NOTE. TELL US HOW YOU GET ON

GIVE US A FOLLOW ON THE GRAM

GIVE US A FOLLOW ON THE GRAM

When a founder comes into The Reframe, we don’t start with logos or colour palettes.

We start with the knot in her chest.

That sense she’s built something real… but it doesn’t feel as big, or as true, as it could be.

Over

I shared this article in my Wild Edit newsletter yesterday, on what it's like to quit your own business, specifically as a woman.

Obviously it's shit for anyone, but the evidence shows that women tend to cling on tighter, to enmesh their identities

Women are waking up to the fact, that following the playbook diligently, just builds them the same business as everyone else.

Waiting for your excellent work to be noticed, is draining.

And maybe it’s not only my labour that is of value, ma

The Guardian reported this week that mothers in the UK earn £302 less per week than fathers.

It’s not just economics. It’s misogyny baked into the system — one that decides when women’s value peaks, and how small their

Gentle Monster have disrupted their category and followed their own playbook from the start. Futuristic, theatrical and often totally bonkers.

They make marketing and retail experience art. This TV ad is no different.

Launches 6 September, but