The cultural strategy room for feminist business.
A global members’ space for women building expensive brands. commercially sharp, culturally alive, creatively charged.
AN ONLINE SPACE FOR
*CREATIVE IDEAS*
To be restlessly ambitious is like living with an internal taskmaster. It keeps you moving, but without the right stimulation, structure and space, it has you spinning in ever-decreasing circles.
The world’s most valuable brands and businesses know exactly what to do to stay inspired, think big and play in the stretch: they invest time, effort and energy into innovation.
You don’t need to go harder. You need the right activated space to hang out in.
What you get inside the society
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The feed
Fortnightly cultural intelligence for feminist brands
What should we know about the services you provide? Better descriptions result in more sales.
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Advanced
What should we know about the services you provide? Better descriptions result in more sales.
Join the women inside the society
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Alice Merriman
Founder Duke Boots
“A curated download of what’s moving culture across ageing, wellness, modes of living, work, fashion and beyond and what it means for how you build, position and communicate”.
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Alice Merriman
Founder Duke Boots
“A curated download of what’s moving culture across ageing, wellness, modes of living, work, fashion and beyond and what it means for how you build, position and communicate”.
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Alice Merriman
Founder Duke Boots
“A curated download of what’s moving culture across ageing, wellness, modes of living, work, fashion and beyond and what it means for how you build, position and communicate”.
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Alice Merriman
Founder Duke Boots
“A curated download of what’s moving culture across ageing, wellness, modes of living, work, fashion and beyond and what it means for how you build, position and communicate”.
The live labs
8 week high intensity cohorts for founders working the stretch
Alongside the core Society, we run Live Labs – 8-week, high-intensity cohorts for 6–10 founders working on a defined stretch objective.
Inside a Live Lab you’ll have:
Facilitated workshop sessions with Emma
A 1:1 strategy session to set your focus and ambition
Access to our Expert Network – PR & publicity, growth & ads, visual world-building, AI & tech
Accountability and provocation from a small group moving at your pace
Space to think bigger and to create with intent
It’s where you step out of the day-to-day to work on the brand and business you’re becoming.
What this space
*Is not For*
Just so you can place it clearly:
A place to build a business from scratch with hand-holding
Education that walks you through step-by-step implementation
Silver bullets, hacks or a promise of overnight growth
A shortcut to constant 1:1 feedback
It’s a thinking room, not a textbook. A strategy lab, not a starter course.
Home for the restlessly ambitious who are craving more
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You want cultural intelligence, not more content
A curated feed of what’s shaping culture, category and consumer behaviour — translated into strategic opportunity for feminist founders.
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A thinking room, not another group chat
A global room of sharp, ambitious women where ideas clash, stretch and evolve and where your next move becomes obvious.
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You build better with provocation + structure
Monthly cultural voices, founder salons, and live “What If?” sessions that help you pressure-test ideas, spark innovation and shape your brand with intent.
Memberships at a Glance
Core
£120 per month (+ VAT for UK businesses where applicable)
The Feed – fortnightly cultural & category download
The Forum – global member community
The Guest Seat – monthly cultural / founder sessions
What If? Sessions – live 90-minute stretch labs
Member rate on Power Sessions with Emma (£500 instead of £650)
Live Labs
£3,500 (+ VAT for UK businesses where applicable)
Everything in Core Society Membership
Part of a small cohort working together on a single stretch objective
8 weeks of facilitated workshops and working sessions
Resources and playbooks to stretch your thinking
Access to an Expert Network of specialists and creative minds
1:1 Power Session with Emma
Step Into
*The Room*
If you want your brand and business shaped by culture,not just content – and you’re ready to think bigger in very good company – The Wild Society is your room.
FAQ’s
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For ambitious women building bold, high-value brands — who don’t need more fluff, just sharper thinking.
You might be a founder, a strategist, a creative leader — but you're definitely not new to this. -
No formulas. No funnels. No “module 3.”
This is where brilliant women gather to think sharper, not work harder.
We prize depth over dopamine. Culture over content. -
£120/month.
Six month commitment. -
There’s no minimum. Some weeks you might dip in and out of the Community, others you might devour all of the sessions - x3/mth max.
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Future-focused brands. Founder-led consultancies. Cultural thinkers. Creatives. Educators. Visionaries.
It’s not about your niche — it’s about how you think. -
Live Forums happens twice a month. One morning (Asia, Aus, UK - 9am GMT) and on evening (US, Canada, UK - 6pm GMT).
Recordings stay in the Vault for a month.